(CNN)In 1958, a now-iconic Rolls-Royce advert promised passengers that, despite its eight-cylinder aluminum engine, the loudest noise would be its electric clock.
Six decades later, modern technology is making good on that promise. “Henry Royce built those cars to be silent,” says David Lorenz, founder of luxury auto shop Lunaz. “Now, we can make that happen.”
It’s not magic — it’s electric.